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Climate change is one of the most pressing global challenges, yet individuals are often unaware of how their daily activities contribute to carbon emissions. From transportation to shopping and food consumption, even small decisions add up. However, the lack of accessible tools to track these impacts and actionable insights to reduce them leaves most people feeling powerless.

You order food delivery, book a cab, and shop online—all routine activities. But each action contributes to your carbon footprint. Without a tool to measure this impact, how do you make meaningful changes?

  • Difficulty in tracking carbon emissions from daily activities.
  • Lack of actionable and personalized suggestions.
  • Limited awareness of eco-friendly alternatives.
  • Low engagement with existing sustainability apps due to manual input and lack of motivation.

Business and User Goals

Business Goals:

  • Raise awareness and promote sustainable living.
  • Build a user-friendly app that simplifies carbon tracking.
  • Drive long-term engagement through gamification and personalization.

User Goals:

  • Environmentally Conscious Individuals: Deepen understanding of their carbon footprint and reduce it effectively.
  • Eco-Curious Individuals: Begin their sustainability journey with actionable guidance.
  • Urban Dwellers: Balance convenience with eco-friendly choices.
  • Young Adults/Professionals: Use technology to adopt sustainable habits.

Problem Statement

"Individuals are often unaware of the carbon impact of their daily activities and purchases. They lack accessible tools to measure their carbon footprint and actionable insights to make sustainable choices."

The Solution

Core Features:

  1. Carbon Footprint Tracking:
    • Log activities (e.g., shopping, transportation).
    • Real-time emissions calculations using automated and manual inputs.
  2. Sustainable Alternatives:
    • Tailored recommendations for eco-friendly products and services.
    • Direct actions like booking electric cabs or purchasing sustainable products.
  3. Gamification:
    • Challenges, badges, and rewards to encourage consistent engagement.
  4. Visual Dashboard:
    • Progress bars, charts, and relatable comparisons (e.g., "This equals planting 5 trees").
  5. Community Features:
    • Forums, tips, and leaderboards for collective action.

Flows (UI Screens)

Carbon-Footprint-app Carbon-Footprint-app Carbon-Footprint-app Carbon-Footprint-app

Approach

Primary Research:

  • Competitor Analysis:
    • Giki Zero: Simple interface but lacks real-time tracking.
    • JouleBug: Gamifies eco-friendly habits but doesn’t focus on carbon tracking.
    • GreenChoice: Focused on groceries but excludes other lifestyle activities.
  • Identified Market Gap:
    • Existing tools are fragmented and lack comprehensive tracking.
    • Limited engagement features like gamification and motivational nudges.

Design Process:

  1. User Personas: Defined eco-conscious and eco-curious user types.
  2. User Flows: Mapped actions like logging activities, viewing progress, and exploring alternatives.
  3. Wireframes: Designed intuitive screens for tracking, analysis, and recommendations.
  4. Usability Testing: Iterated based on feedback to improve ease of use and automation.

Current User Behavior

Key Insights:

  • Users want convenience: Manual data entry discourages participation.
  • Visualizing impact is critical: Relatable metrics drive understanding and engagement.
  • Social and gamification features motivate users: Challenges and rewards foster long-term behavior change.

Key Metrics

  • Retention: DAU/MAU ratio, improved retention rate.
  • Engagement: Higher activity logging and sustainable choices.
  • Churn Reduction: Gamification and nudges lowering drop-off.
  • Impact: Increased awareness, behavior change, and community participation.

Feedback and Iteration

Positive Feedback:

  • Users appreciated relatable metrics like comparisons to everyday activities (e.g., "This equals driving 10 miles").

Challenges Identified:

  • Users requested automated tracking and offline functionality.

Next Steps:

  1. Integrate with payment apps and ride-hailing platforms for real-time tracking.
  2. Add offline mode for goal progress and activity logging.

Conclusion

The Carbon Footprint Tracker App empowers users to measure, understand, and reduce their environmental impact. By combining real-time tracking, actionable insights, and motivational features, it bridges the gap between awareness and action, fostering sustainable behaviors.