The Problem
Individuals struggle with understanding the environmental impact of their daily activities. Most existing tools are fragmented, lack actionable insights, and fail to engage users long-term.
The Goals
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Short-Term Goals:
- Help users understand their carbon footprint.
- Suggest relevant eco-friendly alternatives.
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Long-Term Goals:
- Foster sustainable consumption habits.
- Build a community of environmentally conscious users.
The Solution
Core Features:
- Carbon Footprint Tracking: Log activities and calculate real-time emissions.
- Sustainable Alternatives: Tailored recommendations for greener options.
- Gamification: Challenges and rewards to boost engagement.
- Visual Dashboard: Progress tracking with relatable comparisons.
Flows (UI Screens)
Results and Impact
- Increased Awareness: Users better understood their carbon footprint.
- Behavior Change: User achieved monthly carbon reduction goals.
- Engagement: Activity logging increased with automation features.
- Community Impact: Challenges and leaderboards drove collective action.
Feedback and Next Steps
User Feedback:
- Users valued automation but requested offline functionality.
Next Steps:
- Integrate with external platforms (e.g., payment apps, ride-hailing services).
- Introduce offline logging and progress tracking.
Conclusion
The Carbon Footprint Tracker App simplifies sustainability by making it actionable, accessible, and engaging. It helps users turn awareness into measurable impact, fostering a greener future.